Scanning Social Media: What Are 3 Things Employers Will Look For?

making money on social media
As the best job recruiters in Los Angeles, we know what companies look for in candidates. In today’s world, employers look at social media profiles during their rigorous vetting processes. Here at Beacon Resources, we want you to land the accounting jobs you’re applying for, so here are some tips about what your social media should look like.

1. A Consistent and Clean Visual Brand

As job seeker, you need to market yourself to potential employers. Businesses are looking for candidates who know how to personally brand themselves. If a recruiter comes across your social media profile and sees badly cropped or blurry photos, you may be taken out of consideration. Here are some guidelines for crafting a smart personal brand:

  • Get a friend to take a picture of you–or pay for a professional shot.
  • Don’t use selfies as your profile pictures, especially on professional networking sites like LinkedIn.
  • Wear colors that complement your style.
  • Pick a font that suits you.

The more you recognize yourself as a brand, the better chances you’ll have of getting interviews.

2. A Creative Website

If you already have a LinkedIn profile, you’re off to a good start. However, employers want to see that you’re more dedicated to your craft than the rest. A website dedicated to your profession is a great opportunity for you to showcase your talents and skills in a creative way. Thankfully, websites are easy to start and customize, so you don’t need to be a web designer to get one up and running in just a few hours. Simply link to your website on your social media profiles so employers can find it.

3. A Good Attitude

Employers don’t just want someone with the right experience and skills–they want to hire a candidate with the right personality. Try to balance personality and professionalism on your social media accounts. Don’t make the mistake of tamping down your personality too much, especially on Twitter or Instagram.

Our recruiters would love to give you more personalized, one-on-one advice for getting hired. Learn why you should work with Beacon Resources during your job search.

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