2015 Promises to Be the Biggest Year Ever for U.S Car Sales, But Why is Europe Lagging Behind?

car-tire-1031579_640In the wake of the financial crisis, the motoring industry experienced many a dark day. Consumers had a greatly reduced retail budget, and new cars placed rather far down the list of necessities for most purchasers. Although the second-hand car market remained relatively steadfast, motoring manufacturers saw their profits plummet.

In the U.S, at least, the industry is finally coming out of the other side. 2015 has been a year of incredibly strong sales, with targets being hit again and again. In fact, so rapidly have they risen, that this year promises to be one of – if not the – most profitable and productive years ever for those involved in the automobile industry.

American Car Sales Soar

Although the sales totals for December have yet to be added to the tally, American consumers have been eager to return to the days of old, and they’re flashing the cash in a bid to recapture them.

Indeed, by 30th November, 15.82 million vehicles had been sold in the U.S through 2015 – a phenomenal rise of 1.4 per cent over the same period in 2014. By year’s end, estimates suggest that sales will total 18.55 million – well above the 17.35 million peak of 2000, when the economy was strong and consumer appetites were ripe.

The Sad Story of Europe

Unfortunately, the performance of vehicular sales in other countries hasn’t been quite so strong. Although economic conditions have experienced similar improvements, and consumer spending power has increased exponentially, ‘diesel-gate’ has done some serious damage to the industry that spawned it.

Dealers like Ridgeways have experienced a far more restrained result, despite growing purchaser power, and an ability to once more afford life’s luxuries. One might have expected a similar trend to that witnessed in America, with the pent up pressure spilling into sales, but there has been no such phenomenon.

Thus, Volkswagen has an awful lot to answer for. Thanks to the ramifications of their false diesel emissions certificates, buyer faith in the auto industry is at an all time low, and people are very reluctant to purchase in an atmosphere of such uncertainty.

With 11 million vehicles estimated to be equipped with cheating software, it seems unlikely that sales will soar until some form of resolution can finally be achieved, and in the meantime, consumers, dealers, and others will continue to feel the effects.

Hope Remains

Yet hope remains on the horizon: if American industry is capable of such a revival, then so are its British, French, German, and other international counterparts. After all, Europeans are a pretty tough breed, and they continue to produce some of the best motors in the world. Given time to heal, the breach of trust will be no more than a faint scar in the history of European motoring, leaving its many manufacturers free to do what they do best – produce pure brilliance.

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