Getting Your Online Business Started

Use Tools At Your Disposal   Online opportunities arise on multiple fronts. Learning how to put them to fullest use can help get your business moving simply and cost-effectively. Consider, as an example, SEO, SMO, and PPC campaigns which advance your brand. SEO is Search Engine Optimization. SMO is Social Media Optimization, and PPC is Pay Per Click. Basically, between these three modes of optimization,...
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When Does Power Fit in Leadership?

When you think of a leader, you often think of someone who wields some amount of power. But is power really the main quality associated with good leadership? It can be, but good leadership development isn’t about amassing as much power as you can. It’s more about being a partner with a team, not just the boss who controls everyone’s future. Sharing Power The key to using power in...
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How to Save on IT Services

Navigating through technology, especially as a small business owner, can be complicated especially for those who doesn’t have a tech background in their belt. An even bigger challenge you’ll face is when you need to figure out how you can control IT costs but at the same time make your business flourish. There are a lot of variables you should factor in your day-to-day operations and in a small...
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How to Make Great HR Hires

A good HR team is vital to any business of moderate size, but they are sadly underestimated. “Recent research by McKinsey reveals that CEOs typically list HR as merely the 8th or 9th most important corporate function” reports Lisa Gerhardt, while noting their importance as the spine of a business: not merely dealing with holiday requests, but handling in-house communication, and being the most...
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The Small Business Owner’s Guide to Shoppable Video

Most people today have zero time for video advertisements, yet still love to watch and digest quality video content. For marketers everywhere, getting these two concepts married has been a long work in progress, but they’ve finally figured it out: shoppable video. In the United States, adults watch 5.5 hours of online video a day.  When you make a video shoppable, marketers have the ability to grasp...
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